Know before you buy

Jewelry Education

Guides written by our gemmologists, so you can choose with confidence.

The 4Cs of diamonds

Cut

How well a diamond is cut determines its sparkle — the most important C.

Color

Graded D (colourless) to Z; the less colour, the rarer.

Clarity

Fewer inclusions mean a cleaner, more brilliant stone.

Carat

The weight of the diamond; larger stones are exponentially rarer.

Guides

  • Diamond Guide
  • Gemstone Guide
  • Ring Style Guide
  • Metal Types
  • Jewelry Care
  • Birthstones

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